Elevated Onsite Event Gifting

Client
Alteryx
Year
2025

INSPIRATION

Every year, Alteryx’s Inspire conference inspires thousands with thought and innovation surrounding data analytics. For their 2025 conference, held in Las Vegas, Alteryx approached Whitestone for an elevated gifting experience at the VIP reception. They wanted something beyond typical conference merch–something personal, luxurious, and memorable. Their initial request was for premium items, but as the conversation evolved, they expressed interest in a live onsite activation that would create a special moment for each guest.

PLAN

Whitestone initially shared a plan highlighting sophisticated, unbranded gift ideas tailored to their audience and event theme. When Alteryx mentioned their interest in an onsite branding experience, we quickly pivoted from simply sourcing products to curating a complete onsite event gifting activation. We presented three activation concepts–good, better, and best–ultimately landing on timeless leather goods as the perfect fit. Our ability to seamlessly manage both the product selection and onsite execution positioned Whitestone as an essential partner for this high-touch experience.


PRODUCTS

For the activation, we selected a collection of premium leather goods: hotel keychains, cord organizers, and luggage tags, each crafted with high-quality materials and a classic aesthetic. Rather than featuring the Alteryx logo, guests could personalize their items with their initials, creating a bespoke keepsake. Using an old-school debossing machine, each piece was customized live at the event, echoing the 1923 speakeasy vibe and adding a unique, tactile moment for every attendee. The final product was placed in a stylish mesh pouch, elevating the experience further.

RESULTS

The onsite gifting activation was a resounding success, offering a memorable and engaging touchpoint for Alteryx’s VIP guests. Attendees loved the opportunity to create a personalized keepsake in real-time, and the leftover items were offered to Alteryx with custom logo embossing, extending the impact beyond the event. Whitestone’s ability to transform a traditional gifting ask into a premium onsite event gifting activation proved our value as a partner that can elevate brand experiences from ideation to execution.